Orders

The 4-step methodology

What, Why, On what, How

By implementing a structured B2B PR you can create a “background noise” of attention and awareness in the market. This ensures transparency and builds trust as a working basis for marketing and sales. Beemster, premium gouda from North Holland, is an example of successfully applied PR.

Storteboom Food Group, Zeewolde/ NL

Storteboom Food Group / NL

Better Life – Better together, leading Dutch producer of chicken meat and chicken products according to high quality and animal welfare criteria: strategy & implementation of B2B communication, B2B trade press relations, sales communication for market entry in Germany

Livekindly Collaborative, Düsseldorf

Livekindly Collaborative / D

LIKE you like it (formerly LikeMeat), plant-based meat substitutes, No. 1 in the German market for chunks/sliced meat and No. 2 in the overall market, visionary for the development of the plant-based category with a focus on high protein: B2B & B2C press work

Vandersterre, Bodegraven / NL

Vandersterre / NL

The Cheese Family from Holland, Dutch cheese specialties, brands including Primadonna, Landana, Jersey Gouda, specialized in cheese counters: PR coaching

Cono Kaasmakers, Westbeemster / NL

Beemster - Cono Kaasmakers / NL

Beemster macht Kühe glücklich, North Dutch premium Gouda from the “greenest cheese dairy”, since its market launch in 2004 to today’s No. 1 in German cheese counters; 18 years of strategic and practical B2B & B2C PR, B2B advertising, sustainability, corporate, marketing, sales communication, travel, trade fairs, events, lectures, projects, member of strategy team Germany

Peter Witt, Hemme

Ringelswin Duroc Delikatess / D

Ringelswin Duroc Delikatess: delicious animal welfare pork from northern Germany; project management, brand development, press/marketing/trade communication, films, website, panel discussions, events

Wolfram Berge, Nümbrecht

Wolfram Berge / D

International delicacies, experience unique moments of pleasure: Trade/consumer PR, press conferences, media cooperations

Ben & Jerry’s, Hamburg / D, Hellendoorn / NL

Ben & Jerry’s / D

Sustainable ice cream made from sustainable milk – If it’s not fun, why do it?: Press events & presentations for sustainable milk

Lely, Maassluis / NL

Lely / NL

Innovators in agricultural farming: B2B discussion moderation, marketing communication for mini dairy pioneer project “Orbiter”, B2B EuroTier trade fair press event, film storyboards, market research, project management

Royal A-Ware Food Group, Almere / NL

Royal A-Ware Food Group / NL

The next generation of Gouda: B2B concept & text, marketing materials

King Cuisine, Tilburg / NL

King Cuisine / NL

Delicatessen – Passion for good food: B2B trade press work, communicative sales support, powerpoints, argumentations

Boska cheese equipment, Bodegraven / NL

Boska Käsegeräte / NL

Food tools for life: trade press relations, B2B media cooperations

Zuivelhoeve, Hengelo / NL

Zuivelhoeve / NL

Vla, pudding, yogurt – More Holland in your life: B2B trade press work, communicative sales support, powerpoints, argumentations

Agrarmarkt Austria, Vienna / A

Agrarmarkt Austria / A

Marketing for Austrian food: consumer press tasting events

Sopexa, Düsseldorf / D, Paris / F

Sopexa / F

Marketing for French food: comprehensive PR/press work, retailer events, press trips to France, diverse product groups (cheese, wine, champagne, meat, poultry, vegetables, fruit, cookies)

Ecotrophélia, Mailand / IT

Ecotrophélia / IT

The food innovation laboratory: B2B press event ANUGA, the world’s leading trade fair for food

Verein Ernährung NRW e.V., Düsseldorf / D

Verein Ernährung NRW e.V. / D

Organization & moderation B2B press event

IPD Importförderung, Import Promotion Desk, Bonn

IPD Importförderung / D

Partners in Transformation: B2B press relations for trade fair appearances at German & international trade fairs Fruit Logistica (fruit), FIE (ingredients), Domotex (wood)